Wednesday, April 29, 2009

Heartache leave: the best PR ever

Via Iconoculture:

"Japan-based Hime & Company gives its female employees under 24-years-old up to three days of “heartache leave” so they can take time to heal from a broken heart ( 1.28.08)."

Is this brilliant? Or the dumbest thing ever? Why only three days? Why don't male employees get the same thing, when we all know that guys can easily be just as distraught over matters of the heart?

I actually think this is a publicity stunt to get buzz for Hime and Co., which (according to the Google translation of its website) is a "marketing company that provides products and services targeted to women (items Planning - Promotional PR)". Looks like they're brilliant at what they do.

No comments:

Post a Comment