Thursday, July 9, 2009


Seriously: media + technology + health = awesome. I can't think of a better way to put it.

I've been immersed in my family's biotech company since 2000. I've been an artist all my life, with a background in film production and graphic design. I am now about to start an MBA program, where I want to learn the business end of all these things mashed together. Media and biotech are unlikely-yet-perfect bedfellows, like bacon + caramel or Bing Crosby + David Bowie.

Or like Laurel & Hardy + The Gap Band:

"Egad!" I hear you say. "That sounds brilliant and fascinating, Astrid, plus Laurel and Hardy are totally hot. But what will you be doing, exactly?"

Good question. I'm in the process of figuring that out myself, but guess what I've already learned: media and biotech combine constantly. The convergence of the two can be anywhere -- examples might include video games which make you healthier, or medical diagnostic devices embedded in your clothes and furniture. Maybe one day we'll all have ultra-hi-def TV screens implanted in our eyeballs; our vision will be crazy-awesome, plus we'll be able to toggle between "The Daily Show" and eBay by sneezing. Hooray for the Future!

In all seriousness, this stuff fascinates me, and I'm always discovering more that's on the horizon. I hope to connect people creating media + biotech around the world, because this sounds like a handy way to surround myself with smart, creative people doing terrific things for humankind. Sure beats work, right?

Of course, the big question for me is figuring out what I can bring to all these wonderful media + biotech creators. Thus far, I'm interested in what I call 'the bookends': venture capital and marketing. I'm also interested in organizations which nurture cross-pollination, such as BIL and TED.

It'll be quite the adventure -- or so I'm hoping.

1 comment:

  1. LOL That video was just as good as watching Saturday morning cartoons.

    I met a lady at mindshare that is doing video games for obesity. I'll try to hook you up once I get the email addy.